How To List Books on Amazon The Fastest Way Possible in 2025 with Mike The Used Book Guy

What’s going on, everyone? It’s Steve Raiken here, and today I want to talk about something that can truly transform your Amazon business — whether you’ve been selling for six months or you’re just getting started.

I recently watched an incredible YouTube video by my friend Mike, also known as The Used Book Guy, where he showed exactly how he prices and lists hundreds of books, CDs, and DVDs using Go2Lister.

This isn’t just another tool review or theory piece.

Mike pulled back the curtain and gave us a step-by-step look at how he moves inventory quickly, prices smartly, and builds a healthy, profitable Amazon business.

Today, I want to break down what he shared, explain why Go2Lister is such a game changer, and give you some actionable tips you can start using right now.

One of the biggest mistakes new sellers make is getting stuck in “analysis paralysis.”

You find inventory, you get excited, but when it comes time to list and price it, you freeze up.

You spend hours worrying about whether to price an item at $14.95 or $16.99.

Meanwhile, your cash is tied up, your inventory isn’t moving, and you can’t reinvest.

Mike’s philosophy is clear: move your inventory fast and turn your dollars into more dollars.

When you price and list efficiently, you free up cash flow, improve your Amazon account health, and create more opportunities to grow.

Remember: profit loves speed.

The Power of Go2Lister’s Smart Pricing

Go2Lister is a tool designed specifically to help you list faster and price smarter.

One of its standout features is Smart Pricing, which helps you make more profit on your faster moving inventory. 

Instead of hopping between different tabs, spreadsheets, or paid subscriptions, Go2Lister gives you the data you need right in front of you — historical sales data, buy box prices, low FBA offers, and more.

Mike explains that he doesn’t even pay for a separate Keepa subscription because Go2Lister provides a free Keepa preview during the listing process.

This is a huge advantage for new sellers who want to keep costs down but still make smart decisions.

How to Think About Pricing (Especially as a New Seller)

Watching Mike work through his items, it’s clear he’s developed a strong pricing instinct — and you can learn from it even if you’re new.

Keep It Simple with Condition Notes

For CDs and DVDs, Mike uses a single condition note:

“Disc is in working order. Comes in original packaging.”

He doesn’t waste time micromanaging tiny scratches or obsessing over minor differences.

This keeps the process fast and reduces decision fatigue.

Understand the Psychology of Pricing

Mike often prices items at $9.99 or $12.99 instead of $10 or $13.

This “charm pricing” is a classic retail strategy that really works.

Shoppers perceive these prices as significantly lower, even though the difference is only a few cents.

Don't Always Race to the Bottom

A common trap for new sellers is thinking you have to be the absolute lowest price to make a sale.

Mike shows that isn’t true.

By checking the buy box and sales history, he often prices above the lowest offer and still makes the sale — especially if competing lower offers are from sellers with poor feedback or merchant-fulfilled listings.

The good thing is Go2lister Smart Pricing does this automatically for you.

Use Sales Rank and Data as Your Guide

Rather than guessing, Mike bases his decisions on sales rank and historical pricing trends.

If an item has a high rank (meaning slower sales), he prices more competitively to ensure it moves.

If it’s a fast-moving item, he might price higher and wait for a more profitable sale.

Again, Go2lister’s Smart pricing also takes slow sales history into account.

Faster Turnover = Better Account Health

Another critical point Mike makes is about account health.

When you move inventory quickly, you improve your sell-through rate, one of Amazon’s key performance metrics.

A strong sell-through rate helps you get ungated in more categories, can lead to higher restock limits, and reduces the chances of receiving performance warnings from Amazon.

For newer sellers, this is crucial.

Faster turnover keeps your business healthy and sustainable, and it keeps you in Amazon’s good graces.

Real Numbers: Why This Matters

Mike doesn’t just talk theory — he shared actual numbers from his recent batches:

• One box of DVDs and CDs: ~$743 in profit after costs.
  
• Another DVD box: ~$820 in profit.
  
• One box of books: ~$544 in profit.

That’s over $2,000 in projected profit from just three batches, with an average buy cost of around $1 per item.

These are real, achievable numbers that show what’s possible when you have a solid pricing and listing system in place.

Why I Recommend Go2Lister

If you’re still manually listing your items on Amazon Seller Central, jumping between spreadsheets, or spending hours debating prices, you’re wasting precious time (and money).

Go2Lister offers:

• Smart Pricing with built-in data, so you can make quick, confident decisions.
  
• Streamlined batch listing, showing your total profit projections before you even ship.
  
• Improved account metrics, thanks to faster turnover and higher sell-through rates.
  
• A 14-day free trial, no contracts, and the ability to cancel anytime if it’s not the right fit.
  

For newer sellers especially, it removes the guesswork and simplifies your entire process so you can focus on sourcing and growing.

Final Thoughts — And a Huge Thank You to Mike

I want to give a big shoutout to Mike, The Used Book Guy, for taking the time to share his process so openly.

If you haven’t already, go watch his full video here.

It’s full of valuable, real-world insights that can help you shortcut years of trial and error.

At the end of the day, building a successful Amazon business isn’t about finding a magic bullet.

It’s about building systems that let you consistently list, price, and sell your inventory in the most efficient way possible.

Tools like Go2Lister — combined with the right mindset — can give you the edge you need to win in this business.

If you’re serious about growing, it’s time to stop guessing and start executing with confidence.