The Roadmap to Earning $100,000 a Year on Amazon

When I first started selling on Amazon, tracking my business was simple. I could look at my bank account, check my sales inside Amazon Seller Central, and get a decent idea of how things were going. That worked when Amazon was still a small side hustle. But as the business grew, the numbers became much...

Finding profitable products is only one part of building a successful Amazon business. Once your inventory arrives at Amazon, you still need to price it correctly, compete for the Buy Box, protect your profit, and get your cash back as quickly as possible. That becomes much more difficult as your business grows. When you are...

Big Amazon sales numbers can look impressive—but they don’t tell the full story. In March 2026, I generated over $81,000 in revenue, but what actually mattered was the $15,177 in net profit after fees, returns and expenses.

Choosing between FBA and FBM is one of the most important decisions Amazon sellers make. Both models can be profitable, but they come with different trade-offs in control, cash flow and scalability.

If you sell on Amazon, you’ve seen them. Those big orange bars inside Seller Central. They go up. They look impressive. And they make you feel like your business is doing well. But what if I told you those orange bars are actually lying to you? Not on purpose. Amazon isn’t trying to trick you....